Summit Trust Partners specializes in crisis and reputation, executive communications, public affairs and fractional chief communications officer services.

Greg Snapper is the founder and lead consultant at Summit MarComm LLC (dba Summit Trust Partners). Snapper's consulting practice pulls from 20 years leading communications across technology and energy sectors. Beginning his career in journalism, Snapper honed editorial and on the record spokesperson experience that he now uses to craft narratives that impact business outcomes, media train executives, and build consumer trust for some of the world's most recognized brands. He's appeared in The New York Times, The Washington Post, LA Times, The Information, Bloomberg, AP, Reuters, MSNBC, and more.

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We're the best in our field, and it's all thanks to the incredible relationships we've formed with our clients. Unlike our competitors, we're invested in developing a personal connection with each and every one of our customers, by providing quality service and being available to you 24/7. Get in touch with us when you're ready to learn more; we can't wait to meet you!

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20 years leading communications for some of the world's most trusted

brands

Crisis & Reputation Management

  • Rapid response strategy and message development
  • Media handling and executive spokesperson coaching during high-stakes events
  • Issues monitoring, risk assessments, and playbooks
  • Narrative alignment with policy, risk, and compliance 
  • Ethical AI comms frameworks aligned with evolving regulation
  • Data storytelling for adoption and enterprise buyer confidence
  • Litigation and reputational risk guidance
  • Strategic engagement with lawmakers and advocacy groups

Executive Communications

  • Thought-leadership strategy tied to business goals
  • Ghostwriting: speeches, op-eds, LinkedIn newsletters, investor narratives
  • Media and stage presence coaching for CEOs and exec teams
  • Social media voice development and content pipelines
  • Distribution strategy for optimal reach (AEO, LLM optimization, owned + earned)
  • Top-tier press outreach with established journalist relationships
  • On-the-record representation and quote development
  • Story packaging and earned media amplification

Trust & Reputation Insights

  • Trust diagnostics and sentiment mapping across priority audiences
  • Stakeholder analysis: customers, policymakers, investors, employees
  • Strategic comms plans that measure and move trust KPIs
  • Messaging frameworks optimized for LLM interpretation and search
  • Partnership with trust analytics platforms and PR agencies

Fractional Chief Communications Officer

  • Part-time strategic leadership for growing organizations
  • Team upskilling + process/system build-out
  • Interim coverage during transitions or executive departures
  • Executive visibility + narrative control during scale-up phases